PENERIMAAN TEKNOLOGI MOBILE ESPORTS MENGGUNAKAN METODE TECHNOLOGY ACCEPTANCE MODEL

• Nufri Wilis
• 14002443

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ABSTRAK

 

ABSTRAK Nama : Nufri Wilis NIM : 14002443 Program Studi : Ilmu Komputer Fakultas : Teknologi Informasi Jenjang : Strata Dua (S2) Konsentrasi : Software Engineering Judul Tesis : “Penerimaan Teknologi Mobile Esports Menggunakan Metode Technology Acceptance Model” Saat ini Esports semakin populer dan diminati oleh masyarakat. Didukung dengan perkembangan perangkat mobile yang meluas menjadikan sebuah trend interactive market dalam bermain game dalam model baru yaitu esport mobile. Hal ini juga memberikan kesempatan untuk mempelajari sistem dan hal lainnya dalam skala besar. Studi dan penelitian tentang esports juga berkembang. Oleh karena itu, penelitian ini mengembangkan model teoritis melalui integrasi variabel Technology
Acceptance Model (TAM) dengan ekternal variabel lainya seperti visual appeal,
enjoyment, sosial interaction dan competation untuk mengekplorasi penerimaan teknologi infomasi pada pengguna Mobile Esports. Model ini dikembangkan dengan data yang dikumpulkan dari 400 responden menggunakan partial least
squares-structural equation modeling (PLS-SEM). Hasilnya menunjukan hipotesis yang diterima pada variabel enjoyment, sosial interaction dan competation terhadap TAM berdampak positif dan signifikan. Dan hipotesis ditolak pada visual appeal terhadap TAM menunjukan hasil yang tidak signifikan. Kata Kunci: Esport, Mobile, TAM, PLS
 

KATA KUNCI

Teknologi Mobile Esports,METODE TECHNOLOGY ACCEPTANCE MODEL (TAM)

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DAFTAR PUSTAKA

 

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